Three Key Trends from our B2B Real-Time Marketing Report

Marketing has had to become less planned and much more reactive.

As the consumer lifestyle becomes increasingly ‘always-on’ thanks to our multiple devices and improvements in connectivity, the more we demand rapid and personalised responses from companies we engage with.

Those same consumers are also business people; the always-on lifestyle means that for many of us, we're also 'always-at-work'. Business purchasers can be connected at any time, and make decisions at any time. This means that 'real time' is becoming a practical requirement, no matter ...