Why Xerox's Content Marketing Is Worth Copying
Author: Eric Krell Source: DM NewsContent marketing is getting too big—at least from a research-and-writing perspective. I was flooded with—and floored by—cool ideas, sharp insights, and innovative...
View ArticleLincoln Financial Group to Break Thanksgiving-Themed Campaign
Author: Kate Maddox Source: AdAgeLincoln Financial Group will break a b-to-c and b-to-b campaign Nov. 10 called "Give Thanks," which is timed to coincide with Thanksgiving and the holidays.The...
View ArticleHow Well Do B2B Marketers Understand Their Customers?
Author: Ayaz Nanji Source: MarketingProfsSome 80% of B2B marketers say they can gauge which customers are their most valuable, according to a recent report from Regalix.Moreover, 64% say they...
View ArticleThe Right Way to Use Social Media in a B2B Industry
Author: Frank Gothmann Source: iMedia ConnectionThere is an inherent flaw in the way businesses approach their social media strategy today. Thanks to the glorification of what I call the...
View ArticleFive Big Mistakes That B2B Marketers Make in Driving Leads
Author: Erik Matlick Source: MarketingProfsAlthough 86% of B2B marketers are using content marketing, only 35% of them are tracking their efforts, according to the 2015 B2B Content Marketing...
View Article4 B2B Tips You Can’t Afford to Ignore This Holiday Season
Author: Steve Denner Source: ClickzEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. With a little more than a month...
View ArticleExploring the 4 C's of Content Marketing
Author: Perry Simpson Source: DM NewsAs consumer influence over digital media continues to rise, so too does the value of an effective content marketing strategy, for both B2B and B2C marketers....
View ArticleThe B2B Marketing Rules of Social Media
Author: Natasha D Smith Source: DM NewsA new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers. For marketers, data culled...
View ArticleWhy Emotion Matters in B2B Marketing
Author: Chuck Green Source: EloquaFrom LEGO's heartwarming father-son moment to Dove Beauty's touching ode to female self-esteem, B2C marketers know there's no better way to pluck the heart strings...
View ArticleHow B2B Marketers Spread Their Event Promo Dollars
Source: eMarketerUsing events to drive leads isn’t a new concept for business-to-business (B2B) marketers. In a November 2014 study by Regalix, 91% of B2B marketing executives in North America...
View ArticleIs This the End of B2B Marketing as We Know It?
Source: eMarketerBusiness-to-business (B2B) marketers expect their responsibilities to be very different in two years. November 2014 polling by ITSMA found that brand and positioning was the No. 1...
View ArticleWhich B2B content type is the most-read and influential?
Author: Helen Leggatt Source: Biz ReportThe 'Eccolo Media 2015 B2B Technology Content Survey Report' asked 100 technology buying decision makers and influencers which content types they most...
View ArticleB2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer...
Author: Sandra Fathi Source: MarketingProfsOften, the Super Bowl seems as if it's more of a season than a one-day event. It dominates consumer conversations for weeks and weeks before Super Bowl...
View ArticleDon't Forget About B2B Tech Buyers Post-Purchase
Source: eMarketerBusiness-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers...
View ArticleTop B2B Marketing Channels and Tactics
Author: Ayaz Nanji Source: MarketingProfsCompany websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals,...
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