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Marketing Automation: the Facts Speak for Themselves

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Author: 
Sylvia Jensen

Marketing automation is not just a buzzword – it’s bringing about a seismic change in the way marketing works in the modern world.

Mad Dash

B2B firms are falling over themselves to adopt marketing automation, with research indicating that MA adoption rates will skyrocket to 50% by 2015.

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As of the end of 2011, the marketing automation software industry ...

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