How Big Data Can Enhance B2B Email Marketing

For the past two years, big data has been the biggest buzzword in digital, but rarely is it applied to email marketing. When only 25 percent of businesses are putting their own data into timely action, it's clear that most marketers still aren't aware of their missed opportunities. Even savvy CPG marketers are missing out here, and B2B marketers are well behind the eight ball. Forrester has found that B2B marketers repeatedly give themselves low marks for their usage of analytics data.

read more