Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.

Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.

Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with ...