Does Content Marketing Really Have a Confidence Problem?

You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing.

Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.

What’s going on here? Low confidence in success. High commitment to spending more. Are content marketers recklessly rushing deeper into content marketing?

But are they really? ...