Five Big Mistakes That B2B Marketers Make in Driving Leads

Although 86% of B2B marketers are using content marketing, only 35% of them are tracking their efforts, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report by MarketingProfs and the Content Marketing Institute.

Many media outlets reacted to this error, rightly urging their colleagues to get tracking. Marketing via mobile device, the Internet, and tablets are evolving fields, and its practitioners are mere mortals, so growing pains and glitches are bound to happen as B2B marketers develop their skills in driving leads.

read more