B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events

Often, the Super Bowl seems as if it's more of a season than a one-day event. It dominates consumer conversations for weeks and weeks before Super Bowl Sunday arrives. From the food to the entertainment to the ads and the big game itself, the public is more focused on the Super Bowl than on most national holidays.

Communications professionals typically see the game as a time for business-to-consumer (B2C) marketers to capitalize on the benefits of all that conversation. But the truth is that business-to-business (B2B) companies can, and should, also ...