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For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty
Author: Jeff Stokvis Source: eMarketerAs Ogilvy & Mather’s director of digital strategy, Jeff Stokvis works closely with the agency’s B2B clients and is a member of Ogilvy’s Mobile@Ogilvy...
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How Can B2B Marketers Optimize Social Strategy in Emails?
Author: Majda Anwar Source: B2B Marketing We've all received the email from senior management stating we need more social in our b2b marketing efforts; but how can we do that? In our more familiar...
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DocuSign's Targeted LinkedIn InMail Strategy Creates 3 Large Pipeline...
Author: David Kirkpatrick Source: MarketingSherpaSUMMARY: The topic for this B2B social media case study is familiar: LinkedIn. The overall strategy and goal are also familiar: Use third-party...
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B2B Email Marketers Are Serious About Relevant Content … And Other Hot Topics
Author: Ryan Pinkham Source: Constant ContactWhat are you doing to improve your email marketingMay Require Registration: No read more
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24 Point Creative Checklist for B2C and B2B Enewsletters
Author: Dave Chaffey Source: Smart InsightsEnewsletters are still the main online direct to customer communications tool, so it pays to invest time and thought in a decent template.May Require...
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B2B Email Marketing Tips That Work
Source: Inside ViewEmail marketing is one of the most effective marketing techniques around, but it does have some unique caveats. It can be really effective in increasing awareness, sales, and...
View ArticleForrester's Three-Step Recipe for CMO, CIO Alignment
Author: Elyse Dupré Source: DM NewsMarketing and IT can often seem like oil and vinegar: Their work flows, agendas, and objectives just don't mix. But collaboration can diminish frustrations and lead...
View ArticleMarketing Research Chart: What is the Biggest B2B Marketing Challenge?
Author: Daniel Burstein Source: MarketingSherpaIt's not as sexy as scoring touchdowns or launching flashy new lead generation campaigns, but effective blocking and tackling often separates the...
View ArticleB2B Marketers Take on New Demands with Mix of Anxiety, Excitement
Author: Kate Maddox Source: BtoB MagazineB2b marketers today are working in a world marked by rapid changes in technology, increasingly empowered customers and heightened accountability in an...
View ArticleB2B Buyers Prefer Short Content; Rely Heavily on Google Searches
Author: Ayaz Nanji Source: MarketingProfsAlmost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by...
View ArticleHow Emerson Turned an Internal Blog into a Customer Engagement Tool
Author: Charlotte Woolard Source: BtoB MagazineA tech marketer's blog can be many things—a news feed or a thought leadership vehicle, for example—but global manufacturing and technology company...
View ArticleB2B Buyers Prefer Short Content; Rely Heavily on Google Searches
Author: Ayaz Nanji Source: MarketingProfsAlmost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by...
View Article5 Top Digital Marketing Challenges and Opportunities
Author: Fran Brosan Source: iMedia ConnectionWe’ve conducted research to explore and share best practice in B2B digital marketing for the last three years. This year we joined forces with the...
View ArticleB2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]
Author: Seth Price Source: MarketingProfsIt's that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there's too much...
View ArticleCurrent State of Digital Marketing: Integration is Key
Author: Pam Didner Source: BtoB MagazineI had the great pleasure of speaking at the Marketing Mix and Metrics Summit in Miami on Thursday, November 14. I shared my thoughts on the current state of...
View ArticleB2B Marketers Take on New Demands with Mix of Anxiety, Excitement
Author: Kate Maddox Source: BtoB MagazineB2b marketers today are working in a world marked by rapid changes in technology, increasingly empowered customers and heightened accountability in an...
View ArticleWhy B2B Marketers Should Use the Top Social Media Platforms
Author: Megan DeGruttola Source: MarketingProfsForrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still,...
View Article3 Things Marketers Need To Know About Digital Media For 2014
Author: Travis Teo Source: The Future of CommerceB2B marketers are having a tough job. Amid immense pressure to deliver results, we are seeing diminishing return in pure onlinedigital media trends...
View Article5 B2B Digital Marketing Mistakes You Don’t Know You’re Making
Author: Eoin Keenan Source: Digital DoughnutSome mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report, your heart sinks and the opera...
View ArticleHow Can Marketers Optimize Email Subject-Line Performance?
Author: Brendan Talty Source: BtoB MagazineThink of a subject line as your outer envelope. If you don't entice your reader inside, they'll never see your pitch, so your chances of generating a brand...
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