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Don't Forget About B2B Tech Buyers Post-Purchase

Source: eMarketerBusiness-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers...

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Top B2B Marketing Channels and Tactics

Author:  Ayaz Nanji Source: MarketingProfsCompany websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals,...

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