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Hey B-to-B Marketers: Lighten Up with the Business-Speak

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Author: 
Anelia Varela
Source: 
AdAge

I was having coffee with one of my clients last week when the Oxford English Dictionary's latest lineup of new words came up.
"I can't believe they've included YOLO (you only live once)," she said. "What's the world coming to?"

Language evolves, I told her. It's a good thing.

Unfortunately, the business world -- and in particular, the business-to-business world ...

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