Source:
MediaPostAccording to the Content Marketing Institute, 93% of B2B marketers are engaged in content marketing,, while 90% of B2C marketers say they have embraced content marketing.
I’m not seeing it.
Just because the marketing department is producing content -- I mean, memos could be considered content, right? -- does not mean that they’re engaged in content marketing.
Content marketing is defined as the production and distribution of audience-focused content that helps customers and prospects live their lives or do their jobs. It is not a press release about Widget 2.7.
May Require Registration:
No