Source:
eConsultancyIt’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living?
In the world of content marketing, ‘boring content’ seems almost to have become a genre in its own right.
It tends to stand for content from B2B organisations facing those classic considered-purchase challenges: sales lead-times that can run into years, forbidding levels of compliance and stakeholder review, and products/services that can be dauntingly ...
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