Study: 86% of B-to-B Marketers Now Use Content Marketing

The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can't track the return on their investment, according to a study released today by the Content Marketing Institute.

The fifth annual study, "2015 B2B Content Marketing Benchmarks, Budgets and Trends," was based on an online survey of more than 1,800 North American b-to-b marketers, conducted in ...