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BtoB MagazineA tech marketer's blog can be many things—a news feed or a thought leadership vehicle, for example—but global manufacturing and technology company Emerson Electric Co. decided that a blog featuring a personality was an ideal way to connect with both internal and external audiences.
Charles A. Peters, the company's senior exec VP, has written an internal blog for Emerson since 2000. It featured a weekly report that addressed broad ideas, focusing on content that would engage employees across the company.
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