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B2B Marketing Case Study – The Power of Personas

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Author: 
Chester
Source: 
B2Bento

Partners have always been a crucial part of the Cisco ecosystem. To give them the support they need to close deals and grow their business, Cisco provides them with training programmes, marketing kits, financing solutions, deal management systems, and much more, through an online portal – Cisco Partner Central.

However, despite its great value to partners, the portal was daunting to first-time visitors. Without any introduction, it was often easy to get lost in an ocean of features and content, leaving ...

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