Why Xerox's Content Marketing Is Worth Copying

Content marketing is getting too big—at least from a research-and-writing perspective. I was flooded with—and floored by—cool ideas, sharp insights, and innovative approaches while researching an article on the topic for DMN. In fact, I could only include a sliver of what I learned in that feature-length piece.

Because content marketing is poised for continued growth in the coming years, I'll be doubling down on my own research of the emerging discipline in 2015. One area I'll be paying closer attention to is the business-to-business (B2B) realm....