Exploring the 4 C's of Content Marketing

As consumer influence over digital media continues to rise, so too does the value of an effective content marketing strategy, for both B2B and B2C marketers. “[Consumers are] in the driver's seat more today than they were yesterday, and they will be more in control tomorrow than today,” says Joe Matthews, CEO and co-founder of social marketing platform Tagkast.

Content marketing is one of the most apt forms of marketing for marketers hoping to reach today's empowered consumer. However, there are certain practices in contemporary content marketing that ...