The B2B Marketing Rules of Social Media

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
 
For marketers, data culled from social media can solve several problems.
 
Social data can inform marketers about their current or potential customers; social can help marketing teams build relationships with buyers; it can even help companies get a sense of what's important to the people who are looking to spend....