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Dow Email Effort Leads Audience to Water Solutions

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Author: 
Karen J. Bannan
Source: 
BtoB Magazine

Explaining what Dow Water and Process Solutions does can be difficult. So the unit of Dow Chemical Co., which markets commercial water filtration and purification technologies, created a cross-platform campaign around United Nations World Water Day this year, March 22. It used an email program that went out to the company’s list of 10,000 to get the word out about the importance of water conservation and the company’s support of those efforts.

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