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ClickzI recently took my son to his first NFL football game. It was a typical game in that 65,000+ rabid football fans were all donning their team color - green in this case. My son mentioned that one of his classmates was at the game and I joked with him and said look around, he's the one wearing the green hat. In a sea of similarity, how could one particular person possibly be noticed? The exchange got me thinking about email marketing and, in particular, the "cheap email" effect.
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