Source:
AdAgeIn today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. I've always believed that making a distinction between the two is irrelevant, but Keith Navratil's recent column has made it clear that the industry continues to insist on categorizing marketing to businesses and individual consumers as two entirely separate strategies. I'm calling B.S.
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