Curating Content Or Creating It: Which Drives More B2B Conversions?
Author: Rachel Foster Source: Content Marketing InstituteAsk B2B marketers what their top priority is and they will likely say “getting more leads.” A recent MarketingSherpa report has confirmed...
View Article9 Ways for B2B Marketers to Avoid Boring Their Customers
Author: Brian Ladyman Source: iMedia ConnectionWe've all been there. You're on a website, and you're focused on figuring out what exactly a company's technology does or how it's different from its...
View ArticleHow Predictive Analytics for B2B Sales and Marketing Can Offer Huge Returns
Author: Louis Gudema Source: eConsultancyPredictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt...
View ArticleB2B Email Marketing Tricks of the Trade
Author: Simms Jenkins Source: ClickzAfter sharing email best practices for small- and medium-sized businesses, I thought the underrepresented B2B email community deserved a spotlight on it.B2B...
View ArticleFive Content Curation Mistakes B2B Marketers Are Making
Author: Patricia Hume Source: MarketingProfsContent. If you're a B2B marketer today, the odds are good that you've been using it for lead generation and brand awareness. Research from the Content...
View ArticleMarketing Automation: It’s Not Just for B2B Marketers
Author: Ellen Valentine Source: ClickzWhen I first meet with B2C marketers, I quickly realize that when they think about what tools they can deploy to build and maintain relationships with consumers,...
View ArticleDell Goes Back to B2B Roots With Latest Campaign
Author: Seth Fineberg Source: AdAgeDell has essentially hit the reset button since re-entering the market as a private company and getting back to its b-to-b roots. Now it wants to be seen with the...
View Article25 B2B Marketing Automation Thought Leaders You Must Follow
Author: Mathew Sweezey Source: ClickzI had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, "Who are other thought leaders I should follow in the marketing...
View ArticleGet Rid of Your Marketing Books
Author: Kimberley Brind Source: ClickzThankfully, I never studied the theories of marketing.My main issue with theory is that it’s just that – theory. While it does provide a healthy marketing...
View ArticleFour Strategies for Lead Generation
Author: Natasha D Smith Source: DM NewsStimulating and capturing interest of a customer is paramount to lead generation. As chief marketers, Deborah Holland and Dany Sfei know this well. Holland, EVP...
View ArticlePhilips Continues B2B Rebranding Push With Digital Stories
Author: Seth Fineberg Source: AdAgeGlobal lighting and electronics company Philips is set to enter the next phase of its efforts to be seen as a b-to-b company, posting digital documentaries that...
View ArticleThe Six Kinds of B2B Content Consumers
Author: Al Urbanski Source: DM NewsEverybody's a publisher. It's a phrase commonly uttered in digital circles, a mantra for the dawn of content marketing. But the truth is, that while everybody...
View Article10 Email Best Practices to Remember (Infographic)
Author: Erik Matlick Source: iMedia ConnectionEmail marketing has always been one of the most important weapons in the B2B marketer’s arsenal. It is estimated that over 122 billion emails are sent...
View ArticleFive Inspiring Examples of B2B Product Pages
Author: Graham Charlton Source: eConsultancyB2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements.Both need to clearly...
View ArticleThe Future of B2B Lead Generation: Professional Referral Channels
Author: Richard Beedon Source: iMedia ConnectionThere seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have...
View ArticleTo Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead...
Author: Mark Ryan Source: ClickzThere are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations.May Require Registration:...
View ArticleI Call B.S. on B-to-B and B-to-C
Author: Barbara Apple Sullivan Source: AdAgeIn today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. I've always believed that...
View ArticleThe Inconvenient Truth about Mobile Apps for B2B Sales & Marketing
Author: Gavin A. Finn Source: DM NewsJordan Stopler, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is built, the development ends.” In fact,...
View ArticleStop Using Social Media To Drive Sales | B2B Marketing Strategy
Author: Gerry Moran Source: Business2CommunityYou can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In...
View ArticleWhat B2B Buyers Need
Author: Richard Roberts Source: ClickzA look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.B2B marketers, raise...
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