The State of B2B Marketing Data

Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex.

The analysis of over 61 million database records found that B2B marketers usually capture the email addresses (89.2% of records included), first names (77.5%), last names (76.9%), and company info (77.2%) of leads.

However, most do not ask for additional information, such as ...