Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior
Author: Shelby Britton Source: MarketingProfshen qualifying marketing leads via a webinar, you need to take into account both the content of the webinar and the behavior of the registrants; both are...
View ArticleThe State of B2B Marketing Data
Author: Ayaz Nanji Source: MarketingProfsMost B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and...
View ArticleThe New Path of the B2B Buyer's Journey
Author: Robert Armstrong Source: DM NewsAs marketing technology has evolved, we've learned to rethink the sales-funnel model of B2B marketing and CRM—treating the customer lifecycle as an ongoing...
View Article6 Ways to Make B2B Content Marketing That’s Better Than the eBook
Author: Jay Acunzo Source: Content Marketing InstituteLet’s rip the Band-aid right off: For B2B content marketers, eBooks are overrated. (I will now dive for cover under my desk.)May Require...
View ArticleFew B2B firms Have Adopted Marketing Automation Technology
Author: Helen Leggatt Source: Biz ReportIt may well be a hot topic right now, but the implementation of marketing automation technology remains low. According to SiriusDecisions' study, just 16% of...
View ArticleDoes Consumer Awareness Matter for B2B Brands?
Author: Ayaz Nanji Source: MarketingProfsBusiness decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from...
View ArticleTwerk Your Content: Drive Viral Distribution of Your B2B Content Using...
Author: Mark Organ Source: MarketingProfsConventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart.Looking at some of the most...
View ArticleThe Most Important Social Network for Marketers
Author: Ayaz Nanji Source: MarketingProfsB2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from...
View ArticleCustomer Centricity is Proving Profitable for B2B Brands
Author: Perry Simpson Source: DM NewsCustomer-centricity seems to be dominating much of today's B2C conversation. There's no doubt consumers increasingly prefer brands that understand them—brands...
View ArticleEmail Newsletters Top News Source for Business Executives
Author: Helen Leggatt Source: Biz ReportAlmost 1,000 executives from the top tiers of their respective organizations were surveyed for Quartz's Global Executive Study. It found that email was one of...
View ArticleCould This Be B-to-B's Big Year at Cannes?
Author: Seth Fineberg Source: AdAgeAds from b-to-b companies have not historically had a strong showing at Cannes, but that could -- and by some accounts should -- change this year.With IBM winning a...
View Article15 Things Content Marketing Does for Your Business
Author: Jean Spencer Source: kapostWhen I explain what I do for a living, I get a lot of questions from friends and family—including “why are companies doing content marketing?”To me, this a very...
View ArticleThe Science of B2B Online Marketing [Infographic]
Author: Verónica Maria Jarski Source: MarketingProfsWant to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B...
View ArticleHow B2B Firms Can Leverage Digital Marketing Opportunities in the Music...
Author: Jasmine Sandler Source: ClickzWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities...
View ArticleFour Tips to Accelerate Sales Through the B2B Content Funnel
Author: Paul Gustafson Source: MarketingProfsDoes your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that...
View ArticleConquering Social Marketing Fears– Part 2
Author: Kimberley Brind Source: ClickzCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques.In the...
View Article14 Fundamental Content Marketing Best Practices
Author: Jean Spencer Source: kapostContent marketing isn’t new, and for modern marketers it’s the go-to digital strategy for driving new business, leads, and revenue into their coffers.But not all...
View ArticleB2B Perspective: Email—Still the Medium of Choice
Author: Patrick Kehoe Source: eMarketerHP Exstream, part of the HP Autonomy organization, is a customer communications management system. Patrick Kehoe, worldwide director of product marketing at HP...
View ArticleA Big Data Hype Filter for B2B Marketers
Author: Chris Pile Source: ClickzAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order...
View ArticleNext Up for B2B Email Marketing: Automation
Source: eMarketerEmail is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Given the maturity of this...
View Article