Source:
Biz ReportIt may well be a hot topic right now, but the implementation of marketing automation technology remains low. According to SiriusDecisions' study, just 16% of U.S. B2B companies use it.
In the health industry adoption is as low as just 2%, and even within the finance and manufacturing industries it is in single digits.
"I always knew the adoption rate was low but I didn't think it was that low, to be quite frank," said SiriusDecisions technology practice director Jay Famico in an interview.
However, and perhaps not surprisingly ...
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