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MarketingProfsConventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart.
Looking at some of the most viral content from the past year, it's decidedly consumer-facing: Grumpy Cat. Miley Cyrus "twerking" at the MTV Video Awards. Ylvis'"What Does the Fox Say" video.
So is it possible to make our B2B content twerk, not just work?
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Yes