Customer Centricity is Proving Profitable for B2B Brands

Customer-centricity seems to be dominating much of today's B2C conversation. There's no doubt consumers increasingly prefer brands that understand them—brands they can engage with. And B2C brands that provide that for them often see growth in revenue.
Now a recent study from strategic branding firm Siegel+Gale shows that B2B brands with this same customer-centric approach are also seeing a boost in the bottom line.

read more