Source:
DM NewsMarketing and IT can often seem like oil and vinegar: Their work flows, agendas, and objectives just don't mix. But collaboration can diminish frustrations and lead to solid business results. Forrester Research, Inc. advises marketing and IT leaders to follow a three-step recipe and align their people, process, and technology in its latest report “The CMO and CIO Must Accelerate on Their Path to Better Collaboration” based on an online survey conducted in partnership with Forbes Insights.
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