8 Strategies For B2B Marketing Success

Here we are in the back half of the year. Chances are, you’re thinking about how to guide your team toward hitting your numbers for 2012. Marketing-generated revenue is on the line, and the task of planning next year’s marketing budget is looming. The good news is, now is a great time to get your team thinking about both short-term goals and long-term activity. Here are eight concepts to focus them on...