Is Reliance on Email Stifling Lead Nurturing?
Author: Perry Simpson Source: DM NewsPressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.May Require Registration: No read more
View ArticleMarketers Still Struggling To Get Results From Content Marketing
Author: Alex Kantrowitz Source: AdAgeDespite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual...
View ArticleCan B2B Companies Find Social Marketing Success? Uh, Yeah.
Author: Ginger Conlon Source: DM NewsEdmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.Sure, plenty of B2B companies use social channels...
View ArticleBest Practices: How to Combine Events, Social and Content to Increase Buzz
Author: Kate Maddox Source: AdAgeHitachi Data Systems, which competes with tech giants including EMC Corp., HP and IBM Corp. in the data-storage space, increased its share of voice to 53% -- its...
View ArticleWhy B2B Sales Leads Don't Convert (and Who Is to Blame)
Author: Ayaz Nanji Source: MarketingProfsMost B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand...
View ArticleStudy: Soon B2B Mobile Traffic will Outstrip B2C
Author: Kristina Knight Source: Biz ReportBusiness to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new...
View ArticleHow Massey Ferguson Uses B2B Content Marketing and Social to Sell Tractors
Author: Matt Owen Source: eConsultancyFarming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content,...
View ArticleHow to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
Author: Lindsey Gusenburg Source: HubspotLead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from...
View ArticleHow Big Ticket B2B Companies Use Search Marketing
Author: Louis Gudema Source: eConsultancyDespite all the research and writing on the B2B buyer’s journey, quite a lot of B2B marketers still believe that “my buyers aren’t looking for us in...
View ArticleAd Spending for 100 Largest B-to-B Marketers Nears $5 Billion
Author: Kate Maddox Source: AdAgeThe 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter's...
View Article8 Strategies For B2B Marketing Success
Author: Maribeth Ross Source: CMO. By AdobeHere we are in the back half of the year. Chances are, you’re thinking about how to guide your team toward hitting your numbers for 2012....
View ArticleHow SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics
Author: Mimi Miles Source: MarketingProfsNot surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today's business-to-business (B2B) marketers. The need...
View ArticleB2B Product Spending Shows Modest Growth
Author: MarketingCharts staff Source: Marketing ChartsBusiness spending has seen “modest growth” over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with...
View ArticleHumanize Your Brand With Buyer Personas
Author: Tony Zambito Source: Business2CommunityYou cannot fake it. You should not even try. What am I talking about? We have plenty of efforts these days focused on humanizing in B2B Marketing....
View ArticleFinding ROI in B2B Marketing Can Feel Like Pushing Water Uphill
Author: Kevin Miller Source: ClickzB2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't...
View ArticleTake Your Event Beyond Its Venue: 4 Content Marketing Ideas
Author: Michele Bollig Source: Content Marketing InstituteFor the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In...
View ArticleEvaluating Web Content in the Complex Sales Cycles of the B2B World
Author: Mark Ryan Source: ClickzAlthough it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different...
View Article3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding
Author: Jasmine Sandler Source: ClickzCreating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results.Accounting...
View ArticleWhat LinkedIn’s Big Bet on Content Means for B2B Content Marketers
Author: Lizetta Staplefoote Source: visual.lyLinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the...
View ArticleDoes Your Audience Hate Your Content?
Author: John Miller Source: MediaPostAccording to the Content Marketing Institute, 93% of B2B marketers are engaged in content marketing,, while 90% of B2C marketers say they have embraced content...
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