Humanize Your Brand With Buyer Personas

You cannot fake it. You should not even try.
 
What am I talking about? We have plenty of efforts these days focused on humanizing in B2B Marketing. Which I believe is most definitely a good thing. However, we also have more savvy and knowledgeable customers and buyers in the digital age. And, one thing I can share with all of you based on recent batches of in the field qualitative buyer interviews over the last year is this:
 
Buyers and customers can tell when you are faking it....