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iMedia ConnectionWe’ve conducted research to explore and share best practice in B2B digital marketing for the last three years. This year we joined forces with the Business Marketing Association and spoke to 80 marketers in the USA.
They’re facing challenging times. They’re doing more with less – targeting core audiences and geographies using more channels than ever before. But there are also real opportunities, as digital marketing has important role to play in meeting business objectives. Here are some highlights from our report, What Works Where 2013 - USA:
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