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BtoB MagazineB2b marketers today are working in a world marked by rapid changes in technology, increasingly empowered customers and heightened accountability in an always-on media environment.
All of this makes it both an exhilarating and anxious time to be a marketer, and CMOs are facing the changes with new strategies, systems and talent-development practices.
“There is so much change going on right now, which makes it scary but also ...
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