Why B2B Marketers Should Use the Top Social Media Platforms

Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still, many organizations aren’t sure which social networks are relevant to their target audiences and worthy of time and resources.

Audiences across the top social media platforms have a degree of overlap, yet the varying features and uses of each network serve different functions for B2B marketers. So, why should a B2B marketer focus on each of these platforms? Which strategy is most effective? ...