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kapostWhen I explain what I do for a living, I get a lot of questions from friends and family—including “why are companies doing content marketing?”
To me, this a very obvious answer: Content marketing drives revenue.
Content is at the heart of any local or global marketing strategy. It allows startups to make a splash. It builds trust. It’s the infrastructure B2B companies rely on to drive business.
I’m sure other content marketers get asked this “why content marketing” question too. That’s why I’ve made a list of 15 things content marketing does for your business...
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