Conquering Social Marketing Fears– Part 2

Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques.

In the first part of this blog, I explored how a fear of losing control is stopping corporate executives from developing their business through social marketing. This fear means many organizations still lack a good social ambassador, something which is giving many consumer brands an edge on the competition. Far too many B2B executives still see social marketing as a gamble where they could lose everything.

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