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ClickzAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies.
There is a lot of hype about "Big Data." But let's not get wedded to the term, because sooner or later, another buzzword will rise to the surface and replace it. Let's focus instead on the problems that it can help us solve.
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