Source:
eMarketerHP Exstream, part of the HP Autonomy organization, is a customer communications management system. Patrick Kehoe, worldwide director of product marketing at HP Exstream, spoke with eMarketer’s Rimma Kats about the effectiveness of email and why personalization is essential.
eMarketer: Is email an effective delivery device?
Patrick Kehoe: Email can be an effective delivery device, but it isn’t always ...
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