Source:
AdAgeDespite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and and the Online Marketing Institute.
Just over half -- 51% -- of marketers told Forrester their content marketing efforts are only somewhat effective; 27% rated the strategy as "neutral"; 6% said it was somewhat ineffective at delivering value; 1% said it was not effective at all.
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