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DM NewsEdmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Sure, plenty of B2B companies use social channels to engage with customers. But why aren't more of those companies talking about social revenue goals? That's the question Edmund Optics' Kirsten Bjork-Jones, director of global marketing communications, and Geoffrey Forman, marketing analyst, posed during their session at the 2014 MeritDirect Co-op.
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