Source:
AdAgeHitachi Data Systems, which competes with tech giants including EMC Corp., HP and IBM Corp. in the data-storage space, increased its share of voice to 53% -- its highest share ever -- during a 24-hour campaign this spring around a new product launch.
On April 23, HDS launched a new virtual-storage platform -- the VSP G1000 -- and used a combination of worldwide events, a content hub and social media to introduce the new product.
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