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What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

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Author: 
Lizetta Staplefoote
Source: 
visual.ly

LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you.

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