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3 Things Marketers Need To Know About Digital Media For 2014

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Author: 
Travis Teo

B2B marketers are having a tough job. Amid immense pressure to deliver results, we are seeing diminishing return in pure onlinedigital media trends demand generation, due to ever-changing behaviors and increasing acquisition cost. The growing sophistication of media landscape both provide an opportunity for B2B marketers to innovate, as well as the need for us to learn and unlearn.

Just to name a few statistics (I believe you have come across during any vendor’s presentation): ...

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